2XU Feel the Heat Campaign
2XU Feel the Heat Campaign

Feel the Heat

Drawing on themes of a winter white-out, and in contrast with the vibrant red of extreme heat, we brought the elements into the studio! With a set build of 1,000L of (biodegradable) snow, this concept was a massive undertaking for a three-person production team, but we are delighted to share “Feel the Heat” with you.


With a water-resistant shell, 3M™ Thinsulate™ Featherless Insulation and multiple pockets for storage, this season’s Utility Insulation Collection by 2XU keeps you warm and dry to and from training and during all outdoor activities.

2XU Feel the Heat Campaign
2XU Feel the Heat Campaign
2XU Feel the Heat Campaign
2XU Feel the Heat Campaign
2XU Feel the Heat Campaign
2XU Feel the Heat Campaign