Digital Lookbook
For 2XU

There are no shortcuts to improving performance and the most effective thing you can do to maximise your performance occurs well before you step foot onto the field, court or track. The creative assets built to support the seasonal launch of 2xu’s H2-2020 collection are a reflective of this statement.

This season 2XU went digital with distribution of a full suite of imagery, video and digital sales materials during the event, complete with enhanced functionality and localised content.  


Each product was shot and celebrated differently.

Featured products were shot for use in retail promotions as well as digital content throughout the upcoming seasonal period. This included in-store POP, product marketing assets such as swingtags, digital banners, diplay ads and EDM assets.

On-location brand and hero assets were captured for omni-channeled usage including imagery and videos.

Overall 370 products were captured for the publication including studio-based photography for multi-channeled B2B and D2C e-commerce use totaling a massive 1,850 image assets delivered.