ZoeTech Header
ZoeTech TENS Device


Branding & Positioning

A challenger brand conceived in the pursuit of holistic, medicine-free health solutions that empower conscious well-being. This project was a concept to completion brief beginning with identity, branding and positioning for a targeted demographic and ended with delivery of all launch assets with a focus on soft yet empowering imagery that highlights the inclusive values of the brand.

ZoeTech Brand Guidelines Colours
ZoeTech Values
Zoetech Guidelines

Each touchpoint is an opportunity for Zoe to educate the consumer on medicine-free alternatives and offer guidance that can reduce the impact of common health concerns. As such each communication is underpinned with a signature, supporting a value-driven relationship with her audience.

ZoeTech Email
ZoeTech TENS Device
ZoeTech TENS Device