Branding & Positioning
A challenger brand conceived in the pursuit of holistic, medicine-free health solutions that empower conscious well-being. This project was a concept to completion brief beginning with identity, branding and positioning for a targeted demographic and ended with delivery of all launch assets with a focus on soft yet empowering imagery that highlights the inclusive values of the brand.
Each touchpoint is an opportunity for Zoe to educate the consumer on medicine-free alternatives and offer guidance that can reduce the impact of common health concerns. As such each communication is underpinned with a signature, supporting a value-driven relationship with her audience.